How to write SEO friendly content
Writing content is not an easy task. Every content writer invests a good amount of time in writing content. But when it comes to SEO friendly content, it requires even much more time and efforts. After all content plays an important role in SEO and we can get better results if we focus on generating SEO friendly content for our website or blogs. Interesting website drives interest and better engagement which helps us to get positive results. Apart from generating curiosity and reading interest, you can focus on few SEO techniques to get better results.
All you need to do is keep few parameters in your mind while working on generating content for better SEO results. Today I am going to share some key points which can help you do so. You can create an impact on results if you follow these points. A lot of amazing content writers struggle with SEO techniques. By following these steps you can solve this problem and generate quality content which is SEO friendly.
Before getting into tips, techniques and tricks let’s understand what is SEO friendly content and its importance.
SEO Friendly Content
We all know that content is information or write-ups which we write on website or blog to inform visitors about product, services and information. Content is considered as king when it comes to SEO results. If we work on content, we can drive more and more engagement on our web platforms. Let’s move on to the next step and let me share few steps to generate amazing SEO content for your website or blogs.
Always keep your focus on generating original content while writing for your website product, services or information. It is strongly not recommended to copy content from other sources. If you generate quality content, it will give you better result than copied content. Search engine crawlers will give you preference if you are writing original content for your website or blog. There’s no fixed parameter decided by search engines but with my 5 years of experience in SEO, I would suggest you to keep more than 92% content original. You can take the inspiration from different sources and write it in your own words. But Never Ever copy exact same words from sources and write them on your website.
Avoid Over Optimizing
The major part of SEO is covered by keywords in content generation. But you have to keep the optimizing in your mind. Do not over optimize or stuff your article paragraphs with keywords. Keep the spirit of information in article instead of feeding unnecessary keywords in it. If you want to use any particular keyword then use it smartly and represent it as a useful word in your content.
Maintain the keyword density
Keyword Density is the percentage of keywords contained within the total number of indexable words in web page content. Maintain the ratio and quality in your articles. Do not get confused between keyword density and keyword proximity. Both are different from each other. If you want help on understanding the difference between both techniques then you can refer Difference between Keyword Density and Keyword Proximity It will help you to clear the confusion and understand both the techniques.
Avoid Duplicate content
Duplicate content is when you put the same content under different pages or URLs. For example, If I have written an article on Content Optimization in SEO, I will try not to copy content from there and paste it here. Instead I will write more original content related to topic. That’s how I can make search engine crawlers understand page content of different pages. If I will copy and paste same content, search engine crawlers won’t be able to differentiate between pages. So it is suggested not to copy your own content as well.
Create a clean link structure
Create clean link structure which is easy enough to represent the gist of your content. It is a common but effective practice. Most of the time, we could understand the content by just reading the link headlines. The same applicable for search engine crawlers. The link structure should be simple for both website visitors and search engine crawlers. If search engine crawlers are able to understand content easily, they will indext it faster and give your better results in SERP. For example, I’ve written an article “How to use keywords for better SEO results” and the link for that article is https://theseoguy.in/how-to-use-keywords-for-better-seo-results/ .
Try to write interesting articles which drives curiosity between users. You can put interesting facts, information or something new to read. Also adding up few case studies will also help you. Reading non interesting information is monotonous. It could increase the bounce rate. Bounce rate is an important factor of SEO so you cannot ignore this. If you want tips on reducing bounce rate, you can follow How to reduce bounce rate.
Use LSI Keyword Method in content
LSI stands for latent semantic indexing. It is a method which search engines including Google use to study and compare relationships between different terms and concepts. These keywords can be used to improve SEO traffic and create more visibility and higher rankings in search results. For example, I have a blog on Search Engine Optimization (SEO) information so I would try to use related keywords such as “SEO Tips”, “Search Engine Optimization Tricks”, “Digital Marketing”, and “Online Marketing”. These are the LSI keywords for a SEO Blog.
Use of Long Tail Keywords
Long tail keywords are key players in generating SEO Friendly content. It helps user and search engines to understand the content and relate it to particular category easily. For example, I am a SEO strategist and have an organization where I provide SEO services. I will try to add keywords which define my website category along with services and product such as “Best SEO Services”. “Top SEO Consultants in India”, “Best SEO Services providers in India”, “Best SEO Services in affordable prices” and “SEO consultants near me”. If you read these keywords carefully, you can see that every long tail keyword is based on one particular keyword such as “Top SEO Consultants in India” is based on “SEO Consultants”. Similarly, Best SEO Services in affordable prices is built on “SEO Services”.
However, using power words is different from LSI method. In order to understand better user of Power Words, you can visit Innovative Ways to increase traffic to your website for free.
While applying these many methods do not overlap or ignore the content guidelines defined by search engines. If you follow the right search engine guidelines, you will get amazing results. You can check the Google’s guidelines by exploring Prohibited and Restricted Content.
Using right parameters and generating original content will be the best thing to do. It will always help you to write SEO friendly content. The basic thumb rule of generating content is to keep the interest between users. You can’t keep users on your website or blog if the information is not interesting or relative to your audience type.
Pro Tip: Never use article spinners and the content should be at least 92% original. Take the inspiration but do not copy content from other website/portals.
Hope these tips of how to write SEO Friendly Content would help you to generate more quality content for your website or blogs. If you have feedback or suggestions for this information then do share your thoughts below.
Sources: SEO Friendly Content